Well, let me tell you, book launches are the hardest work of all because no one likes going to book launches unless it's someone really famous. Sometimes only two people show up.
But a typical book launch consists of 15 or 20 people who have been forced to come because either they're related to you, or in your writer's group, or because you twisted their arm to breaking point. And that's me - the arm twister.
So I start out by making an invitation that sounds like it's going to be the most sensational event ever. I provide live music, food, and prizes. I do FB ads, Twitter ads, send out press releases, personal invitations. I make sure it's on a day that will have no soccer practices, isn't a long weekend, and is convenient for everyone. My image is that 100 people will show up. Sigh.
To begin with, no one in my writer's group could come. And my dear old aunt who I was thinking of the whole time, went away on a trip for two days, and arrived back a half hour after the launch was over. Cousins were working. Someone got sick. A couple of people had unexpected company. And then there are the pingers and ringers. You know, those people who either call or text you at the last minute to say they can't make it?
But strangely, despite the embarrassingly small crowds (if you can call them crowds), there's always the handful of people who did come three hours out of their way to support you, or the cousin who just had her teeth pulled and is sore, or the friend from childhood who's a die-hard. And they buy books. And they tell all their friends. And that's who I'm doing it for.
And so I swallow my pride, realize I'm not alone. (I've been to many book launches that are poorly attended.) And I go on. And I dream that some day, I'll have that huge crowd going out the door.
In the meantime, here's the book trailer for Fields of Gold Beneath Prairie Skies.
And here is the link. Fields of Gold Beneath Prairie Skies